Philippa Dowding is a children’s author of two acclaimed YA novels:
The Gargoyle in my Yard (2009, Napoleon)
The Gargoyle Overhead (2010, Napoleon)
Her poetry has been published in The Literary Review of Canada, The Adirondack Review, Blue Skies Poetry, and many other journals.
She is an award-winning marketing copywriter for various clients including magazine publishers, NGOs, fundraisers, business-to-business, movie producers, corporate clients and more (client list below)
WORK HISTORY:
2000 – Present
Freelance Direct Marketing Copywriter
Worked with various publishing, business-to-business, educational and fundraising clients, to provide copy and concepts for new subscriber and retention web campaigns and acquisition mailings, e/renewals, e/bills, brochures, e/newsletters, in-book promotions, inserts, radio, telemarketing and television scripts, press releases, one-sheets, and more.
Recent Clients Include:
Transcontinental Publishing:
The Hockey News, Style at Home, Canadian Living,
Elle Canada, Homemakers and more
Rogers Publishing: Hello! Magazine, Today’s Parent, Chatelaine, LOULOU, FLARE
More magazine clients: Canada’s History Magazine and Canada’s History Society, GardenMaking, Zoomer, Kayak: Canada’s History Magazine for Kids, The Malahat Review, Canadian Art, The Watershed Sentinel, Horse Country, Toronto Life,
Quill and Quire and others
Other recent clients include:
CARP (Canada’s Association of Retired People)
LCRT (medical texts)
Klick Communications (pharmaceutical clients)
Loyalty Management Group (AirMiles and bank industry
clients)
LavaLife (online dating service and corporate) GreenHere (non-profit urban tree planting association) and more.
Industry Awards
ACE (Award for Circulation Excellence) 2008
The Beaver Magazine, new 3-part Christmas gift renewal series
ACE 2002
Chatelaine in-book “Treat Yourself” ad. Beat response to previous in-book ad by 2 to 1.
ACE 2001
Maclean’s shorter renewal series to loyal subscribers; reduced number of renewals sent, increased retention.
ACE 2000 & RSVP Certificate of Merit 2000
Maclean’s “professional package”, larger order form and push on three year term. Tripled cash with order, lengthened average term.
ACE 1997
Maclean’s “magalog” Free Standing Newspaper Insert (FSI), 12-page full colour magazine format. Creative Platform: “Canadians are nice, quiet, rather dull people. (Yeah, right).” Control FSI for 3 years.
RSVP, Certificate of Merit, 1995
Today’s Parent control acquisition package, with “It’s 3 a.m. Your child has a fever of 102.1...” Was the grand control package for 12 years.
RSVP, Silver, 1993
Maclean’s Christmas “reindeer” ad series |
